




Pure Hydration Shampoo
An ultra-hydrating shampoo that efficiently fights frizz, leaving your hair incredibly smooth with a defined natural texture.
This luxurious, deep moisturizing shampoo gently cleanses while replenishing hydration to dry, thirsty hair. Enriched with hyaluronic acid and a nutrient-packed sugar complex, it tames frizz, restores moisture balance, and enhances your hair’s natural texture. The lightweight formula lathers into a rich, creamy foam, leaving strands soft, silky, and glowing with healthy shine. Suitable for all hair types, and especially nourishing for dry hair.
300 ml
100 % vegan
produced in sweden
- Deeply hydrating and nourishing.
- Ensures a frizz-free, silky-smooth finish.
- Helps to define natural texture.
- Suitable for all hair types, especiallt dry and curly hair.
- Perfect for daily use.
Apply to wet hair, massage into the scalp and rinse thoroughly. For best results, wash twice and follow up with Izel Pure Hydration Conditioner.
A brand new fragrance - Soft rain
Top: Cucumber, eucalyptus, aquatic
Heart: Lily of the valley, peach, jasmine
Base: Cedarwood, iris, musk, sandalwood
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-4 Rapeseedamide, Glycerin, Glycol Distearate, Sodium Hyaluronate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Xylitylglucoside, Anhydroxylitol, Xylitol, Polyquaternium-7, Maltodextrin, Tetramethyl Acetyloctahydronaphthalenes, Sodium Chloride, Laureth-4, Sodium Benzoate, Potassium Sorbate, Cellulose, Cellulose Gum, Benzoic Acid, Formic Acid, Sodium Citrate, Caramel, Parfum, Citric Acid, Maltitol, Pelvetia Canaliculata Extract


how to use
Apply to wet hair, massage into the scalp and rinse thoroughly. For best results, wash twice and follow up with Izel Pure Hydration Conditioner.


new scent
Soft Rain
Imagine the serene softness of a light summer rain - crisp, brilliant and naturally calming. This effortlessly refined fragrance blends eucalyptus and fresh aquatic notes with lily of the valley and jasmine - closely followed by the rich, comforting accords of wet sandalwood.
TOP NOTES
Cucumber, eucalyptus, aquatic
HEART NOTES
Lily of the valley, peach, jasmine
BASE NOTES
Cedarwood, iris, musk, sandalwood