The Founders

The heart of Izel beats with Iza & Elle’s passion for hair. More than just social media sensations, our founders are creative powerhouses, hardworking entrepreneurs, and pioneers of the clean girl aesthetic that Izel embodies.

With nearly seven million followers on TikTok and over one million on Instagram, Iza & Elle have captivated their audience with a love for beauty and self-care. Now, they’ve transformed that passion into a brand dedicated to helping everyone achieve their best hair. Together, Iza and Elle bring creativity, dedication, and a unique vision to everything they do, making Izel Beauty a reflection of their shared dream. With Izel, they aim to share their secrets for keeping hair fresh, shiny, and flawless.

Replying to @🤍Lovisa🤍 PRODUCT REVEAL! We’re so excited for you guys to try our Hair & Body mists and discover your new favorite 🌸✨ #IZEL #newlaunch #hairmist #hairtok #foryou
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It’s getting closer 👀✨🌸 #newlaunch #IZEL #haircare #foryou
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Stay tuned - launch date January 24th! #IZEL #bts #newlaunch
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Are you ready for our 2 new bombshells? #newlaunch #IZEL #bombshell
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Everyday is a good hair day with IZEL 🌸 #IZEL #Haircare #hairtok #foryou
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Say no more 🏃🏼‍♀️ #excited #IZEL #newlaunch
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Have you participated yet? 🤍#creatorsearchinsights
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Look good and feel good with our Hair Perfecting Shine Serum 💕 #IZEL #foryou #hairtok #Haircare
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Do you have any guesses? 🙈 #IZEL
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Want to be on our PR-list for all of 2025? Check our pinned post on Instagram for all the details! Don’t miss out! 🫧🧴#pr #IZEL #foryou #fyp #hairtok #Haircare
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Part 1 of our mini-series on the journey of bringing IZEL to life ⭐️ #IZEL #vlog #bts
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Should have asked for her haircare routine 💇🏼‍♀️ #IZEL
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FINAL PRODUCT REVEAL!!  Meet our ✨Hair Perfecting Shine Serum✨ - the perfect addition to your haircare routine🌸 #IZEL
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🤍 #IZEL #Hair #hairtok
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Say hello to your next ESSENTIAL - our Gloss Shield Heat Protection Spray 🤍  - Designed to protect against heat damage up to 220°C, it not only shields your hair but also hydrates and enhances shine, leaving your hair looking its best. #IZEL
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PRODUCT REVEAL! 💓 We’re truly obsessed with our shine and repair shampoo and conditioner 🫧✨ #IZEL
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Our products will be revealed this week! 🌸🤍 #IZEL
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Every day is a good hair day with IZEL 🤍 #IZEL
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WE ARE LAUNCHING A HAIRCARE LINE!🫧🤍 Can’t wait to tell you more 🫶🏻 #IZEL
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The Brand

Our Philosophy