The heart of Izel beats with Iza & Elle’s passion for hair. More than just social media sensations, our founders are creative powerhouses, hardworking entrepreneurs, and pioneers of the clean girl aesthetic that Izel embodies.

With nearly seven million followers on TikTok and over one million on Instagram, Iza & Elle have captivated their audience with a love for beauty and self-care. Now, they’ve transformed that passion into a brand dedicated to helping everyone achieve their best hair. Together, Iza and Elle bring creativity, dedication, and a unique vision to everything they do, making Izel Beauty a reflection of their shared dream. With Izel, they aim to share their secrets for keeping hair fresh, shiny, and flawless.